I'd rather dye eggs

Happy Easter!

I'd rather end this relationship

That's it.  It's over.  This was the final straw.  I'm leaving you.

You heard me right, Mr. Scale.  It's over.

For years now, you've been keeping my secret.  You have been diligently reporting back to me the number I craved to have.  The number I needed to know so that I could tell just how well my weight loss was going.

You were cute - at first.  All shiny and white, with retro styling and a simplicity I adored.

But then things got fishy.  You were never set to the right number - never could seem to get back to zero.

Sure you didn't need batteries, but I could step on you 10 times and get 10 different results.  What kind of life is that, Mr. Scale?  It's just cruel!  Cruel, I tell you!

And now.... now I hear that you have been lying to me.  Out right, bold faced, over the top lying.

You padded your response.  By how much?  5 pounds? 7? TEN???

You hear that, Mr. Scale?  Those are my tears.  My tears are flowing knowing that I've really been seven to ten pounds heavier this whole time.

So, it's over.  I've found something new.  Something that won't lie to me.

You thought I was going away to Fitbloggin' just for fun - turns out I also brought back your replacement.  The EatSmart digital bathroom scale.

He's just as cute.  Not retro, but more sleek - more sophisticated.  He's transparent.  He's smart. He honest.  He's mine.  

His display is large, and easy to read.  Not like your puny little numbers.

His platform is larger than yours was - and is quite sturdy.

He self-calibrates.  Not like you, who I had to prod every time I wanted an answer.

He is reliable and accurate.  He'll give me the truth, every time, with out change.

So that's it.  You're going into the garbage tonight.

My EatSmart Digital Bathroom Scale and I will live happily every after. 

(And you can too - they are being sold on Amazon here, for a pretty good price!)

*Disclosure: I am not being paid for this post.  I did, however, relieve the product as a gift from EatSmart, as they were a vendor at Fitbloggin' - a conference I paid to attend.  The opinions in this article are completely mine - and I truly am throwing the old scale away!*

I'd rather live blog about monetizing

Monetizing

affiliate links- amazon

ad networks real girls media

site sponsorship – sheknows.com

paid posts

brand spokesperson

brand ambassador

direct/private ad

create content

create a new campaign idea

speaking

consultanting

What are your goals?

Your monetizing strategy needs to be tied in to your long term goal

• 
  
  
  write a book
• 
  
  
  sell product
• 
  
  
  become column
• 
  
  
  prof blog
• 
  
  
  become authority

What makes you marketable?

• 
  
  
  Being actively involved in comm
• 
  
  
  be accessible – are you a biz or not
• 
  
  
  know your stats and have media kit

Pick 5 people to measure to see if they are still interested. Need to keep adding, b/c you keep losing.

ROA return on relationship – evaluate the audience connection, that is more important than numbers. Must engage and interact – listen to feedback and make change based on that feedback. Do what they suggest.

What's the traffic – do readers comment, come back? Do they care? It's about relationships. Can you energize your community – move them to action? Even if there is not a lot, they are moving, that is good.

Need to include phone and address for marketing in biz card. Need site stats, info – what is your passion? If you don't include the contact info, then its too hard for them to contact you.

Breaking It Down, 4 categorizes according to Technorati:

• 
  
  
  Hobbyists – 72% of blog for fun and self expression
• 
  
  
  part timers 15% blog to supplement their income
• 
  
  
  Self employed 9% blog full-time for your own corp or biz
• 
  
  
  Corporate 4% blog for their company

Ad Network ex says:

$2 CPM (per 1000 impressions)

100,000 page views with 2 ads per page = 200,000 impressions

$400/month

(av 50 cents to 5$ a month)

big brands are coming to ad networks – and they make us look more professional too.

CPM for direct ad is lower – you can sell more, though, if you want (1$)

How much are bloggers making?

• 
  
  
  85% of hobbyists have less than 25,000 page views or 10,000 uniques
• 
  
  
  Only 1% have over 50,000 uv
• 
  
  
  68% of part timers have less than 25,000 page views or 10,000 uv
• 
  
  
  only 3 % have over 50,000 uv
• 
  
  
  average income for part-timers $14,000 from ad rev
• 
  
  
  Av across all bloggers is $42,000

Be honest with your stats. Transparent. (page views and unique visitors is the info you want. You don't want hits.)

Ads are not the only way to make money! They won't be your bread and butter.

Do use tools:

• 
  
  
  google analytics - traffic
• 
  
  
  QuantCast – compare stats
• 
  
  
  Check Alexa – rating
• 
  
  
  Compete – panel rating
• 
  
  
  Monitor your Page rank (prchecker.info)

Brand ambassador (linked w/ co – program/campaign – sometimes paid, sometimes just get review products) vs. brand advocates (unpaid) brands sponsor (sponsoring your content, direct relationship to speak for the company.)

Be Proactive

• 
  
  
  Pitch yourself to co that fit your niche
• 
  
  
  know the difference between PR and advertising
  • 
    
    
    pr folks usually don't have a budget they are in the biz of “earned” media through giveaways and reviews
  • 
    
    
    ad agencies have money for creative campaigns

Mock display ads, mock vid ads, survey for stats, pitch

OpenSky – You suggest merchandise to your followers, OpenSky handles product/customer service, then split profit 50-50.

Action items:

• 
  
  
  evaluate your goals – and if your audience will like the ad/ ad format
• 
  
  
  start running analytics if you're not
• 
  
  
  create a media kit
• 
  
  
  start following people who can help you
• 
  
  
  Identify brands you'd like to connect with

Don't forget to disclose.

You can reject certain ads from google ad sense.

Create a fan page for facebook, aside from your regular account.

Just starting out, don't know who to contact, or what to do?  Pitch ideas - don't be afraid to say no.  Join Mom Central, or other similar networks.  Ask friends for connections.  Attend events to get PR info.  

I'd rather live blog about Blogs and Body Image

Presenters:
Marsha Hudnall, Green Mountain at Fox Run - a women's retreat for healthy living founded 40 years ago (on the premise, diets don't work)
Melissa Henriquez "Lissa" - Tales of a (Recovering) Disordered Eater
Carla Birnberg "MizFit" - MizFitOnline.com
Josie Maurer "Yum Yucky" - YumYucky.com

"Young gils are more afraid of becoming FAT than they are of cancer, nuclear war, or losing their parents."

Eating Disorder Stats:  10 million females suffer from anorexia/ Bulimia, Millions more are struggling with binge eating.  Many cases are not reported b/c of shame and secretiveness.

Anorexia has DOUBLED each decade since 1930.

((Sorry, I lost a bunch here b/c of bad internet connection)

Focus on behavior, not size

Our readers read our blogs and internalize what we are saying about our selves and our attitude and carry that with them throughout the day.

We want our kids to get healthy behavior modeling from reading our blogs – we can be honest about the good and the bad, but not wallowing in the negative.

MizFit tells us about how her daughter mimics some of her behaviors, "I'm MizFit and I'm eating this brownie and I don't like it." :D

YumYucky tells us how her and her daughter support each other.  Just recently her son has used body image issues to attack her daughter.  They are working through that.  

Listener recalls a memory of her older brother taunting her about her weight when she was younger. Her mom did reprimand him, but not in front of her.  She suggests to nip that in the bud now.

YumYucky recalls a song "moose on the loose" - a song making fun of someone - that was sung to her friend.  Now that person is stuck in yo-yo dieting, etc.  The end result of that teasing has been very negative.

ALL kids can benefit from health improvement - not just the "obese" kids.

The kids are picking up on the little cues that others may not think they are okay the way they are - even if they are average, or even smaller.

Attendees tell stories of their youth (when they were healthy kids) of them being called bigger, or chunky, or needing diets - when they were too small to even be thinking about weight over health.

Where is the healthy line between eating healthy, and not being obsessed?  MizFit says lead by example.  Marsha says the parent is responsible for the environment, the kid is for wether they eat or not.

YumYucky tells us about her baby and how she eats with out stop - and she is called out on it frequently.  Marsha says to focus on intuitive eating.  Recognize the cues.

Mindless Eating - a book an attendee recommended - that highlights changing how we eat.

YumYucky encourages us to accept what we have - that certain genetics will always be a certain way.  There is very unrealistic FAKE images that we try to attain.

We need to be proactive, and point out that there is not a certain size to be - it is about health.  We need to be comfortable with where we are and where we come from with out comparing ourselves to others.

Our kids are seeing us journaling their food, tracking our points, taking food pics for blogs, etc etc.  Is that a healthy image for them to see?  Does that make them think too much about food?

As girls reach the teenage years they naturally fall into troubles with self esteem and self image.  We need to role model good behavior for them to see, but it may not be enough.

If our kids are seeing us say we are "fat" or "too big" they will compare themselves to how we look - "mom looks average but says she's big, and I look like mom, so...."

Paying the close attention to what we are eating takes the joy away from eating.

I'd rather live blog about Wordpress

Wordpress from .com to Self Hosted by @JimDoran
(slides can be found at: http://jimdoran.net/joy/wordpress/fitbloggin-10 )

"The road to hell is paved with NON-intentions."


Blogging Landscape

• Blogger
• TypePad
• LiveJournal
• Tumblr
• Wordpress.com

Wordpress.com

• Easy to set up
• 17th most popular webssite according to Alexa
• Sub domain of wordpress.com, ie http://jimdoran.wordpress.com - jimdoran is the subdomain
• They offer 82 themes - more than blogger
• Upgrades - pay to... get rid of adds, custom css, etc. $239.82 to buy all of them
• WordPress is open source software
• Akismet - catches spam before it get to your blog.
• Big Names are listed at wordpress.com: CNN, New York Tims, CIA etc

Register you kids names as domains for the future!  Post their art work for now.

Put your brand on your own server - stop putting content on other sites!  Build your own brand on your own site.

Wordpress self hosted:

• Can bring your blog over, from multiple sources too, ie - blogger and posterous, etc,
• Hosting - recommended via WordPress.org GoDaddy, Bluehost, Dreamhost, etc.
• Can install as many blogs as you want to.
• Unlimited bandwidth
• Wordpress is like playdough and no two themes are the same
• Themes and plug-ins make endless possibilities
• 1100+ free themes
• Premium themes you must pay for.
• Plugins
• 8700+ plugins available
• Favorites:
•  All-In-One-SEO pack
• Akismet (spam filter)
• WP-Commerce (if your are selling anything - intergrate with paypal, etc.)
• WP Super Cache (keeps your live if innundated with traffic) 
• BuddyPress (social network for your website)
• PollDaddy
• Google Analytics
• PODS CMS (build a website on your blog - posts AND pages)
• bbPress
• Some plugins are maintained - may need to go back and fix it later.
• Plugins use code, theme's use code – some clash so be careful - don't use too many
• You can't install plugins in dot.com
• Other features:
• Automatic Upgrades
• Community support via Codex, Hackers List and IRC
• WordCamps - self organized community events with user info and tech info 
• Semantic Code (SEO, find-ability, accessibility)
• Taxonomy - categories and tags (use different names for each, ie: Recipe tag, Recipes category) 
• Non-destructive 
• Change permalink directly
• Past from MS word and remove goofy formating
• Word Count
• Paste pain text
• Enhancements coming in June to Wordpress

"... pessimism robs ordinary people of their powers."  ~Colin Wilson

I'd rather use Yoga for headache relief

I get headaches.

All. the. time.

Headaches from stress.  Headaches from allergies.  Headaches from hormones.  Headaches from sulfa in food.  Headaches that kick up 10 notches in bright light.  (Yes, I'm aware I resemble a Gremlin.)

The nice little mogwai in me convinced me to take a "Yoga for Headaches" class at my local studio, Paige One Yoga.  I really enjoyed the class.  There were 7 of us - from mild headache sufferer, to full blown migraine veteran.  We were all just looking for a little relief - and I think I found some.

Paige One Yoga studio

It makes sense that yoga would help headache suffers.  A study was done in 2007 that found that regular yogic practice helped reduce the frequency and intensity of headaches in sufferers.  In observing my life (and those around me) I would have to agree - since I started taking regular yoga classes, the amount of headaches I get seems to have gone down.  Yoga = less stress = less headaches.  And if you are nervous just with the word of (dun-dun-dunnnnnn) "yoga," don't be!  If my rollie-pollie body can manage it, you can too.  Plus, the type of yoga you will do for headaches is a great place to start - it is less active, and easy to follow.

Now, if you are in the middle of a headache (or are feeling that "headache hangover" from a big migraine,) then you should try to keep these things in mind:

• Use Gentle poses and breathing.  Don't do intense poses that serve more as a workout - you are looking for relaxation and restoration instead.
• Keep your head above your heart in all the poses that you do.  Blood rushing to your head will only make the pain worse.

I highly recommend you look for a class in your area if you are a headache sufferer.  Some practitioners will offer (as mine did) a one-time workshop, or look for classes that use "restorative yoga" or possibly even schedule a one time private instruction to learn good techniques.

I obviously can't teach you a whole class here, but I can offer some breathing techniques I learned that might help you.  I will describe them the best I can in such a small space, but check with a yoga teacher (or professor google) for more info.  You may feel pretty silly (or down right ridiculous) while doing some of these moves, but just close the door and get over it.

• Begin with centering.  In yoga this is sitting, with legs crossed ("Criss-cross applesauce" or like the picture above.)  Shoulders are down and away from ears, jaw is parted, lips are lightly touching, spine is elongated.  Inhale and exhale deeply through nostrils.  Relax and concentrate on your breath.  This is great for decreasing stress on the spot.  It's a grown up version of what I tell my kids to do when they are upset - "okay, honey, take a deep breath..." Keep these principals in mind while doing all your breathing techniques.  
• Skull Brightening Breath:  This consists of alternating quick exhales and longer, passive inhales - both through your nose.  Exhales are made by quickly and powerfully contracting the lower belly.  Inhales are an automatic response to releasing this contraction.  You will contract your muscles 8 to 10 times on the exhale, then inhale deeply.
• Humming Bee Breath:  Keeping teeth parted, but lips closed, use your thumbs to to close your ears by pressing in the flap in front of your ear.  Put your pinkies on the "third eye," the space between your eyebrows and allow the rest of your fingers to rest on your head.  Deeply inhale, allowing your belly to expand, then exhale and gently hum while bringing navel to spine.  Feel the vibration in your skull - give your brain a little massage.
• Healing Yawn:  Pinch your earlobes and gently pull them down.  Act out a yawn to release pressure on your blood vessels.

I make no claim (at all - whatsoever - not a one) that I'm a yoga teacher.  But, you might be interested in the poses we moved through.  If you don't understand the terms I use in the next paragraph, I encourage you to again, find a class.  Alternately, visit Yoga Journal for their list of poses - they offer instructions, pictures, benefits, and cautions.  If yoga makes you nervous, skip the next paragraph. ;)

Here is the asana we moved through:

We started with neck stretches (neck smiles, looking left-right, nodding) and shoulder/arm/wrist warm-ups.  Then we moved through seated forward bend, one legged bend - using a bolster to prop up our heads - and seated twists.  Next was table, cat/cow, and thread the needle.  Up we stood, and moved into Mountain, followed by a Double Angle fold, which is a fold that stops parallel to the floor (so that head stays above heart) while the hands claps behind head and stretch to the sky.  Back to floor to hero, then into pose of the moon (like child's pose, but while kneeling and keeping head above heart.)  Into reclining twists, flapping fish, and finally corpse pose.  Whew!  (Okay, I barely understand that, but there it is for all you yogini's.) 

That is just about all I have for you from the class.  But there is one last suggestion - track your headaches.  Make a journal or chart to note the date, duration, intensity, trigger, and anything that you used to treat it.  It goes a long way to figuring out what will work best for you to get past these greedy little time-sucking monsters, and on to your happy life!

Namaste.

I'd rather know who's going to Fitbloggin'

I'm so flipping excited to meet all my fellow Fitbloggin' attendees!  BUT, I only "know" a few of you.  I decided to create a linky so that we could all stalk each other properly. Sign in and share a favorite post of yours, your about section, or any post that will let us get a peek at who you are.

Only a few more days!!!!






Don't forget to check back and see who all has linked up.  See you soon, with a Pomtini in my hand!